A mother and daughter have opened an online marketplace for creative mums to sell unique handmade products.
All By Mama has been launched by Gemma Whates and her mother Hilary as a way of giving mums running a home business an online platform for their gifts, clothing and accessories.
The aim is to encourage mums to realise their creative business potential while working around family routines.
The business has so far attracted more than 4,000 followers on social media – and has even been given the blessings of TV presenter Kirstie Allsopp.
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