Just saw this store next to Boots on the ground floor of Bentall Centre. Everyone was staring at it. It looks like a nightclub ! Very unusual, I really liked it. People were queueing to get in, just like a club. Have you seen it ?
New Abercrombie & Fitch Store in Kingston
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Comments
Just been there.. again its Hollister although same group . but dont hv i.e there aftershave/eau de toilette collections which i was after.
I walked past the very large queue on the 27th Dec and again there was even a queue yesterday (Tuesday) afternoon. I'll have a look around when things have calmed down a bit, but it does look intriguing! Very good marketing to have no name on the outside!
You dont need the shop name over the door when everything they sell has their name emblazoned on it.
A & F always has a queue - it's part of their marketing strategy to make it appear cool and exclusive by letting in only a few people into the store at any one time and making the rest queue. A bit feeble really.
By the way, this is a hollister store, not an A&F store
'Hollister Co.' is an Abercrombie & Fitch Co. brand name.