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Surbiton station a 'fashion hotspot' for mobile shoppers

Surbiton.com: September 2, 2014 - 5:16pm

Posterscope identified Surbiton as a fashion hotspot, paving the way for tactful mobile advertising solutions.

Out-of-home advertiser Posterscope, the brains behind the Adidas London bus campaign, has found location-based targeting is perfectly suited to its fashion clientele.

It may not be a name you are familiar with, but chances are that you will have seen one of Posterscope’s ads on your way to work this morning. Bus stops, tube stations, even petrol pumps and shopping trolleys are just some of the locations where Posterscope buys advertising space on behalf of its clients, which include ZenithOptimedia, and brands such as KFC and Coca-Cola.

Since it started the mData partnership with EE last October, Posterscope has also used mobile research to uncover a few surprises. James Davies, Posterscope’s chief strategy officer says: “We were looking at places to advertise for one fashion client and were researching where people were looking at ASOS and Very’s websites on their mobile. We discovered that Surbiton station is a massive fashion hotspot.”

Read more: 
The Telegraph

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