After the recent story about South West Trains exclusion of Surbiton from their Open Network initiative, it appears Transport for London will be piloting their own Travel Options marketing scheme in it's place.

With a £750,000 budget to spend on marketing, Surbiton will be the focus of the campaign along with Enfield, Southwark and Lambeth.

The intention is to convince people to give up their cars and use alternatives instead - including walking, cycling, buses and trains, though disheartened SWT passengers would probably argue that only the first three options are the only viable alternatives. This may be the reason SWT were reluctant to promote their service in Surbiton.

Read more in the Kingston Guardian...